‘History on a jersey patch.’ That’s how Ripple’s team on X described the new partnership between the company and the Kansas Jayhawks.
Mostly referred to as simply KU or Kansas, the Jayhawks are the athletic teams representing the University of Kansas. KU athletic teams have won 15 national championships, including 12 NCAA Division I titles. Now, they will carry XRP’s logo.
The Jayhawks’ X account noted that this partnership is a “shared commitment to innovation and excellence,” as the token’s logo will appear on all of their uniforms. Ripple said this is the first-ever crypto sponsorship of a major college athletics program.
The FAQs shared by both parties shed more light on the collaboration. It will start in the fall of this year, and the patch color will ‘match’ the “overall color scheme of Kansas athletics and corresponding uniforms.” The XRP patch will be either Crimson, Blue, or White.
The logo of the cryptocurrency will appear only on game jerseys and not on practice, travel, or sideline gear.
The team also warned that officially licensed Adidas game jerseys for sale at retail stores will not be emblazoned with the XRP patch. On the other hand, if fans purchase an official game jersey at the Kansas Athletics’ official team store called Jayhawk Outfitters, the patch can be added at the time of the transaction.
Ripple CEO Brad Garlinghouse also commented on the move, calling it a “rare moment where my professional and personal worlds collide.” Born and raised in Kansas, he holds a Bachelor of Arts in Economics from the University of Kansas before getting an MBA from Harvard Business School.
Source: CryptoPotato
